brand logo side menu close
Products
menu-arrow
Solutions
menu-arrow
Enterprise
Resources
menu-arrow
menu brand logo
get a demo

Make vs Workato 2026: Features, Pricing & Who Wins

Honest breakdown of pricing traps, support quality, implementation timelines, and who wins on automation based on real user reviews and head-to-head testing.
Get a Demo
Trusted by Industry-Leading Companies
darwinbox Dartmouth Planned Parenthood_Customer Logo Pinewood School_Customer Logo loanlogics Medipulse North Country Healthcare_Customer Logo Improved Racing_Customer Logo Slam_Customer Logo Sonny's BBQ_Customer Logo Minnnetronix_Customer Logo renoworks_Customer Logo darwinbox Dartmouth Planned Parenthood_Customer Logo Pinewood School_Customer Logo loanlogics Medipulse North Country Healthcare_Customer Logo Improved Racing_Customer Logo Slam_Customer Logo Sonny's BBQ_Customer Logo Minnnetronix_Customer Logo renoworks_Customer Logo darwinbox Dartmouth Planned Parenthood_Customer Logo Pinewood School_Customer Logo loanlogics Medipulse North Country Healthcare_Customer Logo Improved Racing_Customer Logo Slam_Customer Logo Sonny's BBQ_Customer Logo Minnnetronix_Customer Logo renoworks_Customer Logo

Make vs Workato: How They Stack Up

Side-by-side comparison on the things that matter most

Criteria Criteria
Make Make
Workato Workato
G2 Rating
4.7/5 (1,187 reviews); visual builder praised
4.7/5 (751 reviews); 81% five-star; Gartner Leader 8 years
Starting price
Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
No public pricing; enterprise contracts $25K-$500K+/year
Setup time
Minutes to hours; visual scenario builder; no code needed
Weeks to months; professional services often required
Hidden costs
Credit overages at 25% premium; AI tasks consume more credits
Sales-led annual contracts; implementation services add significant cost
AI copilot pricing
AI modules native; OpenAI, Claude, Gemini included in all paid plans
Workato AI: natural language recipe building; included in platform
Agentic AI pricing
AI Agents via scenario chaining; no dedicated standalone agentic product
Enterprise MCP: governed AI agent skills for Claude, ChatGPT, Cursor
Storage
Cloud-only; execution logs stored per plan limits
Cloud-native; enterprise-grade storage included in contract
Support availability
Email on Core/Pro; live chat only on Teams and Enterprise
Named CSM; enterprise support SLAs; no self-serve free tier

TLDR Verdict

Quick guide to help you decide
Make

Make

Break down

  • Visual scenario builder; 3,000+ integrations; 10x cheaper than Zapier at scale
  • Credit-based pricing; AI modules (OpenAI, Claude, Gemini) native to all paid plans
  • Free plan with 1,000 credits/month; Core from $10.59/month
  • Best for teams needing complex multi-step flows at lower cost
Workato

Workato

Break down

  • Gartner iPaaS Leader for 8 consecutive years through 2026
  • 12,000+ customers; half the Fortune 500; $421M raised at $5.7B valuation
  • Enterprise MCP: governed AI agent skills for Claude, ChatGPT, Cursor
  • Best for large enterprises needing deep, governed enterprise integration

Make vs Workato: Key Differences Explained

Key differences between Make and Workato

chevrons-up

Make's Recent Evolution

Both Make and Workato are evolving rapidly in 2026 with AI at the center of their roadmaps.

  • Make: check latest product updates on their official website
  • Workato: check latest announcements for current product direction
  • Both platforms investing heavily in AI capabilities for 2026
file-box

Platform Architecture

Make and Workato serve different use cases and organizational profiles.

  • Make: Minutes to hours; visual scenario builder; no code needed
  • Workato: Weeks to months; professional services often required
  • Evaluate complexity vs. capability for your team's maturity
Revenue

Pricing Models

Pricing structures differ significantly between Make and Workato.

  • Make: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • Workato: No public pricing; enterprise contracts $25K-$500K+/year
  • Verify total cost including all AI add-ons before committing
workflow

Automation Architecture

Both platforms invest in automation but with fundamentally different approaches.

  • Make AI: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Workato AI: Workato AI: natural language recipe building; included in platform
  • Evaluate agentic AI availability at your specific target plan tier
headset

Support Quality

Support quality is critical for any platform you depend on long-term.

  • Make: 4.7/5 (1,187 reviews); visual builder praised
  • Workato: 4.7/5 (751 reviews); 81% five-star; Gartner Leader 8 years
  • Verify live support access at your target plan tier before purchasing
blocks

Integration Ecosystem

Integration breadth and depth differ significantly between the two platforms.

  • Make: verify key must-have integrations before buying
  • Workato: verify Marketplace or API availability at your plan tier
  • Confirm native connectors vs. third-party workarounds required

Product Overview

Understanding what each platform offers
Make

Make

Visual no-code workflow automation platform

Make (formerly Integromat) is a visual no-code automation platform founded in 2012 in Prague, Czech Republic, acquired by Celonis in 2020. It serves 500,000+ users with its scenario-based credit model and 3,000+ integrations. In August 2025, Make transitioned from operations to credits billing to better accommodate AI workflows and native LLM modules.

Founded
Founded
2012 (as Integromat)
Revenue
Revenue
[NOT PUBLICLY DISCLOSED]
Employees
Employees
~800
Ownership
Ownership
Private (Celonis acquired 2020)
Workato

Workato

Enterprise iPaaS and AI orchestration platform

Workato is the enterprise iPaaS leader, founded in 2013 in Mountain View, CA by Vijay Tella and Gautham Viswanathan. Valued at $5.7B with $421M raised, it serves 12,000+ customers including half the Fortune 500. Named Gartner Magic Quadrant iPaaS Leader for 8 consecutive years through 2026. ISO 42001 AI governance certified as of March 2026.

Founded
Founded
2013
Revenue
Revenue
~$179.6M (est.)
Employees
Employees
~1,351
Ownership
Ownership
Private (VC; $5.7B valuation 2021)

Feature by Feature Comparison

Deep dive into how each platform performs across key areas
Make

Make

  • G2: 4.7/5 (1,187 reviews); visual builder praised
  • Setup: Minutes to hours; visual scenario builder; no code needed
  • Pricing starts at: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • Best evaluated with a hands-on trial before committing
Workato

Workato

  • G2: 4.7/5 (751 reviews); 81% five-star; Gartner Leader 8 years
  • Setup: Weeks to months; professional services often required
  • Pricing starts at: No public pricing; enterprise contracts $25K-$500K+/year
  • Best evaluated with a hands-on trial before committing

Bottom line: Make and Workato have different setup timelines. Evaluate based on your team's technical maturity and admin time available.

Make

Make

  • Entry price: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • AI cost: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Hidden costs: Credit overages at 25% premium; AI tasks consume more credits
  • Model expected volume carefully before selecting a plan tier
Workato

Workato

  • Entry price: No public pricing; enterprise contracts $25K-$500K+/year
  • AI cost: Workato AI: natural language recipe building; included in platform
  • Hidden costs: Sales-led annual contracts; implementation services add significant cost
  • Model expected volume carefully before selecting a plan tier

Bottom line: Total cost includes base plan, AI add-ons, and usage fees. Model your expected volume before committing to any plan.

Make

Make

  • AI copilot: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Agentic AI: AI Agents via scenario chaining; no dedicated standalone agentic product
  • Review automation depth against your specific workflow complexity
Workato

Workato

  • AI copilot: Workato AI: natural language recipe building; included in platform
  • Agentic AI: Enterprise MCP: governed AI agent skills for Claude, ChatGPT, Cursor
  • Review automation depth against your specific workflow complexity

Bottom line: Both offer automation at different complexity levels. Evaluate against your actual workflow requirements.

Make

Make

  • Storage: Cloud-only; execution logs stored per plan limits
  • Review integration marketplace for your must-have tool connections
  • API availability and rate limits vary by plan tier
Workato

Workato

  • Storage: Cloud-native; enterprise-grade storage included in contract
  • Review integration marketplace for your must-have tool connections
  • API availability and rate limits vary by plan tier

Bottom line: Integration breadth differs. Verify must-have connections are available at your target plan tier.

Make

Make

  • Review SOC 2, GDPR, HIPAA certifications on vendor website
  • Storage and data handling: Cloud-only; execution logs stored per plan limits
  • Verify data residency options available for your region
Workato

Workato

  • Review SOC 2, GDPR, HIPAA certifications on vendor website
  • Storage and data handling: Cloud-native; enterprise-grade storage included in contract
  • Verify data residency options available for your region

Bottom line: Both meet enterprise security standards at higher tiers. Verify compliance for your industry before buying.

Make

Make

  • Support: Email on Core/Pro; live chat only on Teams and Enterprise
  • G2 rating: 4.7/5 (1,187 reviews); visual builder praised
  • Verify live support availability at your specific target plan tier
Workato

Workato

  • Support: Named CSM; enterprise support SLAs; no self-serve free tier
  • G2 rating: 4.7/5 (751 reviews); 81% five-star; Gartner Leader 8 years
  • Verify live support availability at your specific target plan tier

Bottom line: Support access varies by plan tier. Verify live support availability before choosing your plan.

Make

Make

  • Review built-in analytics and dashboard capabilities on vendor site
  • Custom reporting availability varies by plan tier
  • Consider third-party BI tool integration requirements
Workato

Workato

  • Review built-in analytics and dashboard capabilities on vendor site
  • Custom reporting availability varies by plan tier
  • Consider third-party BI tool integration requirements

Bottom line: Analytics depth differs between platforms. Evaluate built-in reporting against your measurement needs.

Make

Make

  • Admin complexity varies by plan tier and team technical maturity
  • Review role-based access and governance features available
  • SSO/SAML: verify availability at your specific target plan tier
Workato

Workato

  • Admin complexity varies by plan tier and team technical maturity
  • Review role-based access and governance features available
  • SSO/SAML: verify availability at your specific target plan tier

Bottom line: Admin complexity varies by platform. Evaluate based on available IT resources and governance needs.

Make

Make

  • G2: 4.7/5 (1,187 reviews); visual builder praised
  • Setup: Minutes to hours; visual scenario builder; no code needed
  • Pricing starts at: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • Best evaluated with a hands-on trial before committing
Workato

Workato

  • G2: 4.7/5 (751 reviews); 81% five-star; Gartner Leader 8 years
  • Setup: Weeks to months; professional services often required
  • Pricing starts at: No public pricing; enterprise contracts $25K-$500K+/year
  • Best evaluated with a hands-on trial before committing

Bottom line: Make and Workato have different setup timelines. Evaluate based on your team's technical maturity and admin time available.

Make

Make

  • Entry price: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • AI cost: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Hidden costs: Credit overages at 25% premium; AI tasks consume more credits
  • Model expected volume carefully before selecting a plan tier
Workato

Workato

  • Entry price: No public pricing; enterprise contracts $25K-$500K+/year
  • AI cost: Workato AI: natural language recipe building; included in platform
  • Hidden costs: Sales-led annual contracts; implementation services add significant cost
  • Model expected volume carefully before selecting a plan tier

Bottom line: Total cost includes base plan, AI add-ons, and usage fees. Model your expected volume before committing to any plan.

Make

Make

  • AI copilot: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Agentic AI: AI Agents via scenario chaining; no dedicated standalone agentic product
  • Review automation depth against your specific workflow complexity
Workato

Workato

  • AI copilot: Workato AI: natural language recipe building; included in platform
  • Agentic AI: Enterprise MCP: governed AI agent skills for Claude, ChatGPT, Cursor
  • Review automation depth against your specific workflow complexity

Bottom line: Both offer automation at different complexity levels. Evaluate against your actual workflow requirements.

Make

Make

  • Storage: Cloud-only; execution logs stored per plan limits
  • Review integration marketplace for your must-have tool connections
  • API availability and rate limits vary by plan tier
Workato

Workato

  • Storage: Cloud-native; enterprise-grade storage included in contract
  • Review integration marketplace for your must-have tool connections
  • API availability and rate limits vary by plan tier

Bottom line: Integration breadth differs. Verify must-have connections are available at your target plan tier.

Make

Make

  • Review SOC 2, GDPR, HIPAA certifications on vendor website
  • Storage and data handling: Cloud-only; execution logs stored per plan limits
  • Verify data residency options available for your region
Workato

Workato

  • Review SOC 2, GDPR, HIPAA certifications on vendor website
  • Storage and data handling: Cloud-native; enterprise-grade storage included in contract
  • Verify data residency options available for your region

Bottom line: Both meet enterprise security standards at higher tiers. Verify compliance for your industry before buying.

Make

Make

  • Support: Email on Core/Pro; live chat only on Teams and Enterprise
  • G2 rating: 4.7/5 (1,187 reviews); visual builder praised
  • Verify live support availability at your specific target plan tier
Workato

Workato

  • Support: Named CSM; enterprise support SLAs; no self-serve free tier
  • G2 rating: 4.7/5 (751 reviews); 81% five-star; Gartner Leader 8 years
  • Verify live support availability at your specific target plan tier

Bottom line: Support access varies by plan tier. Verify live support availability before choosing your plan.

Make

Make

  • Review built-in analytics and dashboard capabilities on vendor site
  • Custom reporting availability varies by plan tier
  • Consider third-party BI tool integration requirements
Workato

Workato

  • Review built-in analytics and dashboard capabilities on vendor site
  • Custom reporting availability varies by plan tier
  • Consider third-party BI tool integration requirements

Bottom line: Analytics depth differs between platforms. Evaluate built-in reporting against your measurement needs.

Make

Make

  • Admin complexity varies by plan tier and team technical maturity
  • Review role-based access and governance features available
  • SSO/SAML: verify availability at your specific target plan tier
Workato

Workato

  • Admin complexity varies by plan tier and team technical maturity
  • Review role-based access and governance features available
  • SSO/SAML: verify availability at your specific target plan tier

Bottom line: Admin complexity varies by platform. Evaluate based on available IT resources and governance needs.

Pricing & Value Breakdown

Transparent comparison of costs and what's included — Make vs Workato

Plan Tier Plan Tier
Make Make
Workato Workato
Free/Entry
Free: 1,000 credits/mo; test scenarios; no scheduled runs
No free tier; no self-serve trial; demo-only evaluation pathway
Mid-Tier
Core: $10.59/mo (10,000 credits); unlimited scenarios; scheduled runs
Starter/Pro: custom pricing; ~$25K-$50K+/year (estimated)
Professional
Pro: $18.82/mo (10,000 credits; priority execution; custom vars)
Professional: custom; departmental automation; named CSM included
Enterprise
Teams: $34.12/mo (10,000 credits; team collaboration; live chat support)
Enterprise: custom; $100K-$500K+/year; full governance and MCP
Unlimited Agent
Enterprise: custom; unlimited team members; dedicated infrastructure
Not applicable; recipe-based enterprise contract pricing
Explore HappyFox

AI Pricing Deep Dive

See which AI capabilities are included vs charged as extras — Make vs Workato

AI Capability AI Capability
Make Make
Workato Workato
AI Agent Assistance
AI modules: OpenAI, Claude, Gemini native to all paid plans
Workato AI: natural language recipe building; included in platform
Ticket Summarization
Via AI modules; text summarization in scenario steps
Included in enterprise AI platform capabilities
Response Generation
Via AI modules; content and response generation in scenarios
LLM-powered content generation; included in enterprise platform
Intelligent Routing
Conditional routing in scenarios; no dedicated AI routing node
AI-powered connector suggestions and smart routing logic
Sentiment Analysis
Via sentiment AI modules; custom logic available
Included in enterprise AI capabilities
Conversational AI/Chatbot
No native chatbot; webhook-triggered via external chat tools
Workato Chatbots; enterprise conversational workflows
Pay-per-Resolution
Not applicable; credit-based per module execution model
Not applicable; recipe-based consumption pricing model
Explore HappyFox

Hidden Costs Comparison

The real cost of Make vs Workato — what's included and what costs extra

Features Features
Make Make
Workato Workato
Data storage
Cloud-only; execution logs per plan limits
Cloud-native; enterprise-grade storage in contract
File storage
Included in all plans
Included in enterprise contract
Onboarding
Self-service; video tutorials; community forum free
Professional services; named CSM included in contract
Migration
Import tools; self-service documentation available
Migration support via professional services team
Support
Email Core/Pro; live chat Teams+ only
Named CSM included; enterprise SLA guarantees
Implementation
Self-service; partner directory available
Professional services available; global partner network
Training
Make Academy free; video tutorials included
Workato University; partner certification programs
Explore HappyFox

Industry-Specific Use Cases

Find the right platform for your industry

Features Features
Make Make
Workato Workato
Verdict Verdict
SaaS / Tech Companies
Strong: 3,000+ integrations; complex visual workflows at low cost
Strong: enterprise SaaS; Jira, Salesforce, Slack depth
Evaluate Make vs Workato based on team size and technical maturity
E-commerce / Retail
Strong: Shopify, WooCommerce, Stripe native integrations
Moderate: enterprise e-commerce; complex retail workflows
Verify e-commerce integrations for your specific platform before committing
Healthcare / BFSI
Moderate: GDPR-compliant; verify HIPAA for regulated workflows
Strong: HIPAA; SOC 2; ISO 42001 AI governance certified
Verify compliance certifications against your regulatory requirements
Education / K-12 / Universities
Moderate: education automations; affordable pricing
Moderate: enterprise pricing; not suitable for K-12
Both serve education; evaluate cost and feature depth required
IT Services / MSPs
Strong: agency multi-client workflow templates available
Very strong: large enterprise IT automation depth
IT/MSP support capabilities differ; verify multi-tenant support
Non-profit / Government
Strong: free plan viable; 10x cheaper than Zapier at scale
Moderate: enterprise pricing; government compliance features
Compliance and deployment flexibility varies; check government needs
Manufacturing / Logistics
Strong: supply chain and logistics workflow automation
Strong: complex supply chain; SAP, ERP integration depth
Workflow automation depth differs; evaluate against your stack complexity
Explore HappyFox

Switching to HappyFox from Make or Workato

The 4-Step Process (2-5 Weeks Total)
1

Export & Assessment

2-5 Days

Export and assess your current setup.

  • All tickets, contacts, and profiles
  • Knowledge base articles and macros
  • SLA policies and team structure
  • Custom fields, tags, and historical data
2

Config & Mapping

3-7 Days

Configure HappyFox and map your data.

  • Ticket categories, statuses and SLAs
  • Team structure and roles
  • Email routing and channels
  • Automation rules and branding
3

Automation Setup

2-5 Days

Set up automation rules and workflows.

  • Ticket routing and escalation rules
  • SLA timers and business hour calendars
  • Smart rules, canned responses, and macros
  • Integration connections and webhook triggers
4

Testing & Go-Live

5-10 Days

Test thoroughly and go live with confidence.

  • End-to-end ticket flow testing
  • Agent training and onboarding sessions
  • Parallel running period (optional)
  • Go-live with HappyFox support on standby
Explore HappyFox

Frequently Asked Questions

Which is cheaper: Make or Workato?
arrow
Make starts at Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits). Workato starts at No public pricing; enterprise contracts $25K-$500K+/year. Always verify total cost including AI add-ons, usage fees, and hidden costs. Model your expected volume before committing to either platform.
Which platform sets up faster?
arrow
Make setup: Minutes to hours; visual scenario builder; no code needed. Workato setup: Weeks to months; professional services often required. Setup time depends on your team's technical maturity and workflow complexity. Always use free trials where available before committing.
Which has better AI capabilities?
arrow
Make AI: AI modules native; OpenAI, Claude, Gemini included in all paid plans. Workato AI: Workato AI: natural language recipe building; included in platform. Evaluate whether AI is included in base plans or requires costly add-ons, and what agentic AI is available at your target plan tier.
What are the main hidden costs to watch for?
arrow
For Make: Credit overages at 25% premium; AI tasks consume more credits. For Workato: Sales-led annual contracts; implementation services add significant cost. Model your expected usage volume carefully before committing to avoid billing surprises on your first invoice.
Which platform has better customer support?
arrow
Make G2 rating: 4.7/5 (1,187 reviews); visual builder praised. Support availability: Email on Core/Pro; live chat only on Teams and Enterprise. Workato G2 rating: 4.7/5 (751 reviews); 81% five-star; Gartner Leader 8 years. Support: Named CSM; enterprise support SLAs; no self-serve free tier. Always verify live support availability at your target plan tier before purchasing.
Editorial Note

This comparison is published by HappyFox and presents our perspective on how platforms compare. While we've made every effort to present accurate information based on publicly available data, vendor documentation, and third-party reviews as of 2026, features and pricing are subject to change. We encourage readers to verify all claims through official vendor websites, request demos from both platforms, and consult independent review sites like G2, Capterra, and TrustRadius. All customer quotes are from verified review platforms and are linked to their original sources.

Why settle for either? See what HappyFox offers.

Custom demo + side-by-side comparison + cost savings analysis

Explore HappyFox
footer-banner-image
happy
arrow arrow arrow arrow
Terms Privacy Cookie Policy Cookie Settings Status Security GDPR CCPA Request Form

Copyright ©2026 HappyFox Inc. All rights reserved.